Zur sofortigen Veröffentlichung
Ascential Technologies arbeitet mit Norbert Kahr für Antriebsstrang EMEA zusammen
Grand Rapids, Mich., Feb. 25, 2025 — Ascential Technologies, a leading global provider of automated diagnostic, inspection, assembly and test systems and services across a wide range of industries, has brought in Norbert Kahr to collaborate on driving sales for its propulsion and powertrain business, under the Burke Porter brand.
Kahr will lead strategic and long-term growth strategies, manage new business development opportunities, as well as foster and build strong customer connections and relationships in the automotive propulsion and powertrain sector with a keen focus on the European region.
“We are thrilled to have Norbert facilitating our European powertrain business, leveraging his extensive background in the automotive and automation industries and robust leadership expertise,” said Erin Dillard, CCO of Ascential Technologies for its transportation and industrial brands. “His entrepreneurial mindset and expertise in crafting innovative solutions and expanding market presence will be an invaluable asset to our team as he works to expand the company’s sales reach and drive performance.”
Kahr is the founder of VANILLA Automation, a technology start-up company that focuses on the development of innovative powertrain production concepts using mobile robots.
Prior to founding VANILLA Automation, Kahr was the managing director and global leader of the strategic powertrain business unit at PIA Automation, in which he supported the company’s growth and maturation. Similarly, he previously transformed M&R Automation into a global frontrunner in automation for powertrain production lines. He was a shareholder of M&R Automation, held multiple management positions within the global acting company group and successfully integrated M&R into PIA Automation Group during the post-merger integration phase. Throughout his career, he has gained significant leadership skills and engineering capabilities related to powertrain assembly and testing arenas, which align well with Ascential Technologies’ transportation offerings.
Kahr holds a Bachelor of Science in Mechanical Engineering and a Master of Business Administration.

Über Ascential Technologies
Ascential Technologies, ehemals Burke Porter Group, entwickelt, konstruiert und automatisiert komplexe Diagnose-, Inspektions- und Prüfprozesse in den Bereichen Medizintechnik & Life Sciences, Fahrzeugtechnik und Prüf- & Messsysteme. Das Unternehmen bewältigt die anspruchsvollsten, geschäftskritischen Herausforderungen seiner Kunden, wo die Kosten eines Ausfalls erheblich sind. Mit mehr als 70 Jahren Innovationserfahrung verfügt Ascential über eine globale Präsenz und die Expertise von mehr als 2.300 Fachleuten an 40 Standorten weltweit. Das Unternehmen hilft seinen Kunden, kritische Lösungsinnovationen zu beschleunigen, Risiken zu mindern, Wettbewerbsvorteile zu schaffen und die Markteinführungszeit zu verkürzen – im großen Maßstab. Die Besonderheit von Ascential liegt in seinem Engagement, Kunden durch den gesamten Produktlebenszyklus zu begleiten – von der Ideation bis zur Kommerzialisierung –, wo Qualität und Sicherheit an erster Stelle stehen. Zu den Kunden von Ascential zählen Fortune-100-Unternehmen und disruptive Innovatoren. Mehr erfahren unter asctmsplitstg.wpenginepowered.com.
Editorial Contacts
Agency:
Brittney Popa
MBE Group on behalf of Ascential Technologies
231-675-1692
[email protected]
Mike Bleau
Industry Scope im Auftrag von Ascential Technologies
(810) 397-1429
[email protected]