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Ascential Technologies Collaborates with Norbert Kahr for EMEA Powertrain

Grand Rapids, Mich., Feb. 25, 2025 — Ascential Technologies, a leading global provider of automated diagnostic, inspection, assembly and test systems and services across a wide range of industries, has brought in Norbert Kahr to collaborate on driving sales for its propulsion and powertrain business, under the Burke Porter brand.

Kahr will lead strategic and long-term growth strategies, manage new business development opportunities, as well as foster and build strong customer connections and relationships in the automotive propulsion and powertrain sector with a keen focus on the European region.

“We are thrilled to have Norbert facilitating our European powertrain business, leveraging his extensive background in the automotive and automation industries and robust leadership expertise,” said Erin Dillard, CCO of Ascential Technologies for its transportation and industrial brands. “His entrepreneurial mindset and expertise in crafting innovative solutions and expanding market presence will be an invaluable asset to our team as he works to expand the company’s sales reach and drive performance.”

Kahr is the founder of VANILLA Automation, a technology start-up company that focuses on the development of innovative powertrain production concepts using mobile robots.

Prior to founding VANILLA Automation, Kahr was the managing director and global leader of the strategic powertrain business unit at PIA Automation, in which he supported the company’s growth and maturation. Similarly, he previously transformed M&R Automation into a global frontrunner in automation for powertrain production lines. He was a shareholder of M&R Automation, held multiple management positions within the global acting company group and successfully integrated M&R into PIA Automation Group during the post-merger integration phase. Throughout his career, he has gained significant leadership skills and engineering capabilities related to powertrain assembly and testing arenas, which align well with Ascential Technologies’ transportation offerings.

Kahr holds a Bachelor of Science in Mechanical Engineering and a Master of Business Administration.

Informazioni su Ascential Technologies
Ascential Technologies, precedentemente nota come Burke Porter Group, progetta, sviluppa e automatizza processi diagnostici, ispettivi e di collaudo complessi nei settori medicale e life sciences, trasporti e sistemi di prova e misura. L’azienda affronta le sfide più impegnative e critiche dei clienti, dove il costo del fallimento è elevato. Con più di 70 anni di esperienza innovativa, Ascential ha una presenza globale e l’expertise di oltre 2.300 professionisti distribuiti in 40 sedi, aiutando i clienti ad accelerare l’innovazione di soluzioni critiche, mitigare i rischi, generare differenziazione competitiva e ridurre i tempi di commercializzazione, su scala globale. L’unicità dell’azienda risiede nel suo impegno nel guidare i clienti attraverso l’intero ciclo di vita del prodotto, dall’ideazione alla commercializzazione, dove qualità e sicurezza sono prioritarie. I clienti di Ascential includono leader della Fortune 100 e innovatori dirompenti. Scopri di più su asctmsplitstg.wpenginepowered.com. 

Contatti editoriali
Agenzia:
Brittney Popa
MBE Group per conto di Ascential Technologies
231-675-1692
[email protected]

Mike Bleau
Industry Scope per conto di Ascential Technologies
(810) 397-1429
[email protected]