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Chelsie Brecht Joins Ascential Technologies as Director of Marketing, Test & Measurement Systems Division for the Americas

Shelby Township, Mich., September 25, 2025 — Ascential Technologies, a leading global provider of automated diagnostic, inspection, assembly and test systems and services across a wide range of industries, has hired Chelsie Brecht as director of Marketing AMER for its Test & Measurement Systems (T&M) division. In this role, Brecht will focus on developing and executing comprehensive marketing strategies across the Americas, supporting the T&M division’s growth and innovation goals. She will oversee campaign planning, brand positioning and the integration of digital channels to reach new audiences and deepen engagement with existing customers.

Brecht brings extensive experience in digital marketing leadership and creative strategy. Most recently, she served as senior manager of corporate marketing at Cepton, Inc., where she spearheaded integrated marketing strategies that elevated brand awareness and accelerated business growth. Her background includes leading successful product launches and implementing performance analytics that achieved measurable results across digital channels.

“Chelsie brings the perfect combination of strategic vision and hands-on digital expertise,” said Erin Dillard, CCO of Ascential Technologies’ Test & Measurement Systems division. “Her proven brand storytelling abilities, data-driven decision making and creative direction, coupled with her high energy and can-do attitude, makes her an ideal fit for our growing team.”

Prior to Cepton, Brecht held digital marketing leadership positions at MotorCity Casino Hotel (part of Ilitch Companies) and Got It Digital Media, where she managed multimillion dollar marketing budgets and developed comprehensive digital strategies. Her background spans digital strategy development, brand management and integrated campaign creation across web, social media, SEO and emerging digital platforms. Throughout her career, Brecht has translated marketing strategy into measurable results across diverse industries, while developing campaigns that align with business objectives and drive sustainable growth.

Brecht holds a Bachelor of Science in communication studies from Grand Valley State University, where she graduated with honors and also earned a minor in business management. Additionally, she studied business management at Mahidol University in Thailand.

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Chelsie Brecht, director of marketing, Test & Measurement Systems division for the Americas

Despre Ascential Technologies
Ascential Technologies, (anterior cunoscută sub numele de Burke Porter Group), proiectează, dezvoltă și automatizează diagnostice complexe, procese de inspecție și testare în domeniile științelor medicale și biologice, transporturilor, și sistemelor de testare și măsurare. Compania se confruntă cu cele mai exigente provocări critice ale clienților, unde costul eșecului este ridicat. Cu o experiență de inovație de peste 70 de ani, Ascential are o prezență globală și expertiza a peste 2.300 de profesioniști în 40 de locații, ajutând clienții să accelereze inovația soluțiilor critice, să atenueze riscurile, să obțină diferențiere competitivă și să reducă timpul de lansare pe piață, la scară. Unicitatea companiei constă în angajamentul de a-i ghida pe clienți pe întregul ciclu de viață al produsului, de la ideație la comercializare, unde calitatea și siguranța sunt esențiale. Clienții Ascential includ lideri din Fortune 100 și inovatori disruptivi. Aflați mai multe la www.ascentialtech.com. 

Contacte pentru presă
Agenție:
Brittney Popa
MBE Group în numele Ascential Technologies
(231) 675-1692
[email protected]

Mike Bleau
Industry Scope în numele Ascential Technologies
(810) 397-1429
[email protected]