For Immediate Release

Ascential Technologies Promotes Michael Lossing to Vice President of Sales for Transportation

Shelby Township, Mich., Aug. 11, 2026 — Ascential Technologies, a leading global provider of automated diagnostic, inspection, assembly and test systems and services across a wide range of industries, announced Michael Lossing as vice president of sales for Transportation. In this role, Lossing will lead the Transportation business unit’s global commercial strategy, working closely with regional sales teams to strengthen customer relationships, accelerate growth across international markets and align sales initiatives with the company’s expanding transportation portfolio.

Previously serving as vice president of sales for the Americas at Ascential Technologies, Lossing led commercial activities throughout North and South America, expanding the company’s market presence while fostering customer partnerships across the transportation industry. Since joining the company, he has played an instrumental role in developing high-performing teams and supporting customers with identifying the best assembly, balance and test solutions that fit their needs.

“Michael has consistently demonstrated an exceptional ability to build lasting customer relationships,” said Uwe Krueger, executive vice president, Transportation at Ascential Technologies. “His deep understanding of our customers, combined with more than two decades of global sales leadership experience, makes him the ideal person to lead our worldwide Transportation sales as we continue expanding our global footprint and delivering innovative solutions that help shape the future of mobility.”

Lossing brings more than 25 years of sales leadership experience spanning global business development, strategic planning and customer relationship management. Prior to joining Ascential Technologies in 2012, Lossing served as director of sales for MPI International, LLC, where he was responsible for developing and implementing sales and marketing plans, analyzing various markets, supervising a portfolio of key accounts and identifying target customers. Lossing also previously held managerial roles with Sojitz Corporation of America and Flex-Cable. Throughout his career, he has built a reputation for developing strategic customer partnerships, leading international sales organizations and driving profitable growth.

Lossing earned a Bachelor of Science in Industrial Administration from Central Michigan University.

# # #

Michael Lossing, Vice President of Sales, Transportation, Ascential Technologies

About Ascential Technologies
Ascential Technologies, formerly known as Burke Porter Group, designs, develops, and automates complex diagnostics, inspection and test processes across medical & life sciences, transportation, and test & measurement end markets. The company tackles customers’ most demanding, mission-critical challenges where the cost of failure is high. With more than 70 years of innovation experience, Ascential has a global presence and the expertise of more than 2,300 professionals across 40 locations, helping customers accelerate critical solution innovation, mitigate risk, drive competitive differentiation, and shorten time to market, at scale. The company’s uniqueness lies in its commitment to guiding customers through the entire product life cycle, from ideation to commercialization, where quality and safety matter most. Ascential’s customers include Fortune 100 leaders and disruptive innovators. Learn more at www.ascentialtech.com. 

Editorial Contacts
Agency:
Brittney Popa
MBE Group on behalf of Ascential Technologies
(231) 675-1692
[email protected]

Mike Bleau
Industry Scope on behalf of Ascential Technologies
(810) 397-1429
[email protected]